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Case Study

Case Study

Case Study

Case Study

Case Study

Case Study

Case Study

Case Study

Case Study

Case Study

Stats

Operational impact, measured

10,000+

Positive replies received

1,800+

Campaigns launched

$80M+

In pipeline generated

99%+

Inbox placement rate

80%+

Show rate on booked meetings

100+

B2B companies served

Data foundation

Outbound is only as good
as the data behind it.

Outbound is only as good as the data behind it.

We build the data layer first - so every channel runs on precision, not guesswork.

TAM mapping

Lumora

Company: Lumora

Country: Belgium

Industry: SaaS

We reverse-engineer your best customers to build precision ICP models and map every viable segment. You’ll know exactly how big the opportunity is before we source a single contact.

8

Segments identified

4

ICP profiles built

50K

Addressable firms

50K

Total addressable market

Every company that could buy

100%

12K

Enriched + verified leads

Sourced, validated, complete

24%

3.2K

Tiering & routing

Highest-fit, highest-intent

6.4%

150

Meetings booked

Qualified, briefed, on calendar

0.3%

50K

Total addressable market

Every company that could buy

100%

12K

Enriched + verified leads

Sourced, validated, complete

24%

3.2K

Tiering & routing

Highest-fit, highest-intent

6.4%

150

Meetings booked

Qualified, briefed, on calendar

0.3%

TAM mapping

Lumora

Company: Lumora

Country: Belgium

Industry: SaaS

We reverse-engineer your best customers to build precision ICP models and map every viable segment. You’ll know exactly how big the opportunity is before we source a single contact.

8

Segments identified

4

ICP profiles built

50K

Addressable contacts

Outreach Channels

Email, cold calls, and LinkedIn
Running as one system

Most agencies rely on one channel and hope it works. We run coordinated outbound across email, cold calling, and LinkedIn, backed by enterprise-grade infrastructure.

Emailing

Calling

LinkedIn

Challenges We Solve

What’s breaking your pipeline

We're done paying for volume

We’ve burned domains before

No-shows are killing our pipeline

We can’t find the right decision-makers

Results disappear when we stop paying

Problem

You've hired agencies that buy a list, load it into a tool, and hit send. Half the emails bounce, the rest land in spam. You end up paying for activity, not results.

Solution

We don't buy lists. We build them. Every contact is sourced through waterfall enrichment, verified across multiple databases, and scored against your ICP before it enters a campaign. Bounce rates stay under 2% and inbox placement above 99%. You pay for precision, not volume.

We're done paying for volume

We’ve burned domains before

No-shows are killing our pipeline

We can’t find the right decision-makers

Results disappear when we stop paying

Problem

You've hired agencies that buy a list, load it into a tool, and hit send. Half the emails bounce, the rest land in spam. You end up paying for activity, not results.

Solution

We don't buy lists. We build them. Every contact is sourced through waterfall enrichment, verified across multiple databases, and scored against your ICP before it enters a campaign. Bounce rates stay under 2% and inbox placement above 99%. You pay for precision, not volume.

We're done paying for volume

Problem

You've hired agencies that buy a list, load it into a tool, and hit send. Half the emails bounce, the rest land in spam. You end up paying for activity, not results.

Solution

We don't buy lists. We build them. Every contact is sourced through waterfall enrichment, verified across multiple databases, and scored against your ICP before it enters a campaign. Bounce rates stay under 2% and inbox placement above 99%. You pay for precision, not volume.

We’ve burned domains before

No-shows are killing our pipeline

We can’t find the right decision-makers

Results disappear when we stop paying

How it works

Your outbound engine,
built in four phases

Week 1

Strategy & Design

We define GTM strategy, identify buying signals, and design the outbound system.

ICP definition

Channel strategy

Message architecture

Data design

Week 2-3

Build & Execute

Strategy transformed into production-ready systems, built in your tools.

Enrichment workflows

Campaign builds

Personalization logic

System QA

Week 4

The Launch

Approved GTM initiatives go live, distribution begins, and real-world signals flow in.

Channels go-live

Volume ramp

Signal monitoring

Initial optimization

Week 5+

Compound Growth

We optimize continuously, expand what’s working, and compound performance.

Weekly iteration

Performance optimization

Segment expansion

System compounding

Week 1

Strategy & Design

We define GTM strategy, identify buying signals, and design the outbound system.

ICP definition

Channel strategy

Message architecture

Data design

Week 2-3

Build & Execute

Strategy transformed into production-ready systems, built in your tools.

Enrichment workflows

Campaign builds

Personalization logic

System QA

Week 4

The Launch

Approved GTM initiatives go live, distribution begins, and real-world signals flow in.

Channels go-live

Volume ramp

Signal monitoring

Initial optimization

Week 5+

Compound Growth

We optimize continuously, expand what’s working, and compound performance.

Weekly iteration

Performance optimization

Segment expansion

System compounding

Week 1

Strategy & Design

We define GTM strategy, identify buying signals, and design the outbound system.

ICP definition

Channel strategy

Message architecture

Data design

Week 2-3

Build & Execute

Strategy transformed into production-ready systems, built in your tools.

Enrichment workflows

Campaign builds

Personalization logic

System QA

Week 4

The Launch

Approved GTM initiatives go live, distribution begins, and real-world signals flow in.

Channels go-live

Volume ramp

Signal monitoring

Initial optimization

Week 5+

Compound Growth

We optimize continuously, expand what’s working, and compound performance.

Weekly iteration

Performance optimization

Segment expansion

System compounding

Testimonials

What clients have said
working with us

What clients have said
working with us

  • Olga Karatchenia

    VP of Marketing at Minut

    "What I’ve appreciated most is the ability to test as many use cases and verticals as we want, helping us identify what works best for us. I would definitely recommend Emil to any company that wants to build their outbound program the right way."

  • Joakim Bertilsson

    Head of RevOps at Understory

    "I had to remove our internal team from the Slack chat to keep them focused. They were too excited to see all the engaged leads come through"

  • José Brízida

    CMO at Hook Point

    “We went from no outbound to a fully operational engine connected across all our marketing channels - and booked 152 sales-qualified meetings.”

  • Matt Watson

    CEO @FullScale

    “The Growth DNA solved a problem we couldn’t figure out ourselves - identifying our ideal customers at scale. Instead of guessing, we now have a highly targeted list of best-fit companies, which made our outbound and advertising significantly more efficient.”

  • Jaemin Yi

    CEO at Imaginary Lava

    “Working with The Growth DNA was like a shortcut. In one month, I learned more about outbound, AI personalization, and campaign building than I would have in 6-12 months on my own. The guidance was practical, structured, and immediately actionable.”

  • Barry Jungels

    VP of Global Sales at Midnight Labs

    “The Growth DNA enabled a highly targeted outreach strategy and supported our market entry with speed and precision. A reliable, detail-oriented team that consistently delivers at a high level.”

The Growth DNA Advantage

Why teams decide to work with us

Better data. Better systems. Better results - without giving up ownership.


Infrastructure ownership


Channel orchestration


Data quality


Speed to launch


Volume capacity


Tooling costs


Focus

You own everything - domains, data, workflows, strategy

Three channels coordinated with tier-based routing

Waterfall enrichment, triple-verified, Clay-powered


Live in 21 days

1M+ emails and 10K+ calls monthly

Included - no extra fees

Revenue metrics - meetings, pipeline, deal velocity

Other agencies

Locked into their tools and processes

Usually single-channel or siloed multichannel

Purchased lists or single-source databases

4–8 weeks typical

Limited by team size / pricing tier

Often passed through to you

Vanity metrics — emails sent, leads added

In-house team

You own it but need to build and maintain it all

Requires hiring specialists per channel

Depends on tools and team skill

3–6 months to hire, train, and launch

Constrained by headcount

You pay for every tool subscription

Hard to benchmark without external data

FAQ

Still have questions?

Clear answers on process, timelines, ownership, and what working together actually looks like.

Who owns the domains and data?

How fast until we see first meetings?

How do you handle deliverability?

Can we start with just one channel?

What happens after the first campaign?

How do you report results?

What does pricing look like?

What makes you different from other outbound agencies?

Who owns the domains and data?

How fast until we see first meetings?

How do you handle deliverability?

Can we start with just one channel?

What happens after the first campaign?

How do you report results?

What does pricing look like?

What makes you different from other outbound agencies?

Who is behind your campaigns

The most certified
team in Europe

The most certified
team in Europe

The most certified
team in Europe

Emil Jørgensen

Co-Founder & Systems architect

Sebastian Vinther

Co-Founder & Conversions engineer

We've successfully grown portfolio companies from: