CASE STUDIES
Explore How The Growth DNA
Helps B2B Businesses Uncover New Growth
Explore How The Growth DNA Helps B2B Businesses Uncover New Growth
*Case studies are being constructed from the ground up*
Explore How The Growth DNA Helps B2B Businesses Uncover New Growth

152
Sales Qualified Meetings
79
Days
$8M+
Pipeline
How We Booked 152
Sales-Ready-Meetings in
79 Days For Hook Point
From no outbound to running Hook Points entire outbound motion, and connecting marketing channels into one unified GTM motion.
Viral Consulting Agency
"You guys have made things easier not just for me, but across our entire marketing and sales ecosystem. You gave us superpowers."

José Brízida
Chief Marketing Officer
315
Positive replies
(engaged leads)
26
Days
International Campaigns Generated 315 Positive Replies in Under 26 Days
From struggling to enter the US and map the Nordics, to 100+ qualified US leads in a week and 5x TAM data across the Nordics.
Software as a Service
"I had to remove our SDRs from the Slack chat to keep them focused. They were too excited to see all the engaged leads enter the system"

Joakim Bertilsson
Revenue Operations Manager
10
Annual NPCs/m
150
Days
€47K
Net New Recurring Revenue
How Pipedrive got 10 Annual New Paying Customers Every Month with The Growth DNA
Helped Pipedrive consistently hit quota by targeting high-converting accounts with trigger-based prospecting.
Software as a Service


2
New Customers/m
(on their largest plan)
$7K+
New revenue/m
6
Fortune 500
meetings booked
Attracting an Additional 2 New Customers Every Month On Their Largest Plan
Unlocked a repeatable system for landing high-value clients using trigger-based outreach and intelligent targeting.
Software as a Service


5,000
Hours saved
$125,000+
Money saved
1
Month to implement
Saved 5,000 Hours & $125K on Marketing Budget by Scoring 100% of Their TAM in 30 Days
Turned messy targeting into TAM precision, enabling hyper-targeted ads and smarter scaling for a global staff augmentation firm.
Software as a Service
"They seem to work 24 hours/day, whenever you need help they're always there—they never sleep. And they somehow just produce gold.. I don't even know how they do it"

Matt Watson
Founder & CEO

152
Sales Qualified Meetings
79
Days
$8M+
Pipeline
Booking Enterprises Like
BBC and Multiverse With Automated Sales Research
Midnight Labs moved from an old-school sales motion to a cutting-edge system that scans any domain for product-relevant insights - searching the dark web, Reddit, hidden Google Drives, Telegram, and beyond.
Software as a Service



2
New Customers/m
(on their largest plan)
$7K+
New revenue/m
6
Fortune 500
meetings booked
Attracting an Additional 2 New Customers Every Month On Their Largest Plan
Explore the new frontier of web design with tools that empower you to create visually stunning and technically robust digital experiences.
E-Learning / Tech Upskilling
"You guys have made things easier not just for me, but across our entire marketing and sales ecosystem. You gave us superpowers."

José Brízida
Chief Marketing Officer

52
Demos
8
Paying customers on MVP + 22 waitlisted
60
Days
Risk & Compliance SaaS Booked 52 Demos and Closed 8 MVP Customers in 60 Days
Advised on GTM strategy that validated demand and landed MVP customers before launch.
Software as a Service


$2,7M+
Minimum Possible Value
(Likely $5M+, dependant on the procurement employees)
SQLs Include:
Accenture.com, IHG Hotels, LinkedIn, Eli Lilly & Co, Dallas Cowboys, Volkswagen, Miro, ExxonMobil, Miro, UnderArmour
From No GTM plan and 2 Existing Clients to $2.7-5M in Value & SQLs with Billion Dollar Companies
Crafted a story-first outbound motion that outperformed all other channel, even at enterprise scale.
Software as a Service



75
Demos booked in a single month
$650,000
Meeting Value based off AOV ($5K)
90
Days
Booked 75 Demos in 30 Days & Drove $650K in Meeting Value for a Low-AOV SaaS
Built and executed a GTM outbound strategy that became their most reliable growth channel.
Software as a Service


211
Meeting-Ready Leads
100
Days
211 Meeting-Ready Leads in 100 Days for a Creative Marketing Agency
Helping a digital marketing agency turn outbound into their #1 growth channel, targeting travel, health and wellness.
Consulting Agency


152
Sales Qualified Meetings
79
Days
$8M+
Pipeline
How We Booked 152
Sales-Ready-Meetings in
79 Days For Hook Point
From no outbound to running Hook Points entire outbound motion, and connecting marketing channels into one unified GTM motion.
Viral Consulting Agency
"You guys have made things easier not just for me, but across our entire marketing and sales ecosystem. You gave us superpowers."

José Brízida
Chief Marketing Officer
315
Positive replies
(engaged leads)
26
Days
International Campaigns Generated 315 Positive Replies in Under 26 Days
From struggling to enter the US and map the Nordics, to 100+ qualified US leads in a week and 5x TAM data across the Nordics.
Software as a Service
"I had to remove our SDRs from the Slack chat to keep them focused. They were too excited to see all the engaged leads enter the system"

Joakim Bertilsson
Revenue Operations Manager
10
Annual NPCs/m
150
Days
€47K
Net New Recurring Revenue
How Pipedrive got 10 Annual New Paying Customers Every Month with The Growth DNA
Helped Pipedrive consistently hit quota by targeting high-converting accounts with trigger-based prospecting.
Software as a Service


2
New Customers/m
(on their largest plan)
$7K+
New revenue/m
6
Fortune 500
meetings booked
Attracting an Additional 2 New Customers Every Month On Their Largest Plan
Unlocked a repeatable system for landing high-value clients using trigger-based outreach and intelligent targeting.
Software as a Service


5,000
Hours saved
$125,000+
Money saved
1
Month to implement
Saved 5,000 Hours & $125K on Marketing Budget by Scoring 100% of Their TAM in 30 Days
Turned messy targeting into TAM precision, enabling hyper-targeted ads and smarter scaling for a global staff augmentation firm.
Software as a Service
"They seem to work 24 hours/day, whenever you need help they're always there—they never sleep. And they somehow just produce gold.. I don't even know how they do it"

Matt Watson
Founder & CEO

152
Sales Qualified Meetings
79
Days
$8M+
Pipeline
Booking Enterprises Like
BBC and Multiverse With Automated Sales Research
Midnight Labs moved from an old-school sales motion to a cutting-edge system that scans any domain for product-relevant insights - searching the dark web, Reddit, hidden Google Drives, Telegram, and beyond.
Software as a Service



2
New Customers/m
(on their largest plan)
$7K+
New revenue/m
6
Fortune 500
meetings booked
Attracting an Additional 2 New Customers Every Month On Their Largest Plan
Explore the new frontier of web design with tools that empower you to create visually stunning and technically robust digital experiences.
E-Learning / Tech Upskilling
"You guys have made things easier not just for me, but across our entire marketing and sales ecosystem. You gave us superpowers."

José Brízida
Chief Marketing Officer

52
Demos
8
Paying customers on MVP + 22 waitlisted
60
Days
Risk & Compliance SaaS Booked 52 Demos and Closed 8 MVP Customers in 60 Days
Advised on GTM strategy that validated demand and landed MVP customers before launch.
Software as a Service


$2,7M+
Minimum Possible Value
(Likely $5M+, dependant on the procurement employees)
SQLs Include:
Accenture.com, IHG Hotels, LinkedIn, Eli Lilly & Co, Dallas Cowboys, Volkswagen, Miro, ExxonMobil, Miro, UnderArmour
From No GTM plan and 2 Existing Clients to $2.7-5M in Value & SQLs with Billion Dollar Companies
Crafted a story-first outbound motion that outperformed all other channel, even at enterprise scale.
Software as a Service



75
Demos booked in a single month
$650,000
Meeting Value based off AOV ($5K)
90
Days
Booked 75 Demos in 30 Days & Drove $650K in Meeting Value for a Low-AOV SaaS
Built and executed a GTM outbound strategy that became their most reliable growth channel.
Software as a Service


211
Meeting-Ready Leads
100
Days
211 Meeting-Ready Leads in 100 Days for a Creative Marketing Agency
Helping a digital marketing agency turn outbound into their #1 growth channel, targeting travel, health and wellness.
Consulting Agency

Get a FREE PROTOTYPE
Build-out for Your GTM Strategy
In just 30 minutes, we'll uncover gaps in your current systems or take the GTM challenge you’re already facing and turn it into a working prototype.
Whether that is Outbound, GTM, RevOps or Sales Automation oriented.
Why your 30-minutes are not wasted
You'll receive a free prototype build-out

You'll receive strategic GTM insights from
the only Clay Enterprise Partners in the Nordics
We'll hand-build a lead list
of 2000 verified ICP contacts
Spots are now available






Get a FREE PROTOTYPE
Build-out for Your GTM Strategy
In just 30 minutes, we'll uncover gaps in your current systems or take the GTM challenge you’re already facing and turn it into a working prototype.
Whether that is Outbound, GTM, RevOps or Sales Automation oriented.
Why your 30-minutes are not wasted
You'll receive a free prototype build-out

You'll receive strategic GTM insights from the only Clay Enterprise Partners in the Nordics
We'll hand-build a lead list
of 2000 verified ICP contacts
Spots are now available






Ready to automate your GTM and unlock more pipeline without increasing headcount?
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About us
The Growth DNA is a leading GTM and outbound agency helping SaaS and B2B companies achieve predictable revenue growth.
We splice creativity, strategy, and tech into custom systems that bring quality leads right to your door (read: salesteam).
Company
team@thegrowthdna.com
Based in Denmark,
Serving Businesses Worldwide
Official Expert Partners at:



Keep yourself updated on creative GTM plays.
*New insights every week
About us
The Growth DNA is a leading GTM and outbound agency helping SaaS and B2B companies achieve predictable revenue growth.
We splice creativity, strategy, and tech into custom systems that bring quality leads right to your door (read: salesteam).
Official Expert Partners at:



team@thegrowthdna.com
Based in Denmark,
Serving Businesses Worldwide
Keep yourself updated
on the most creative GTM plays.
*New insights every week