GTM Engineering
Revenue systems that actually work for you
We build the enrichment pipelines, scoring models, signal monitors, and automation workflows that make your sales and marketing teams radically more efficient.
Stats
Operational impact, measured
98%+
CRM data accuracy
95%+
Enrichment coverage
< 60s
Time to enrich and route a lead
20+
Hours saved per week
50+
Data sources integrated
80+
Buying signals tracked
GTM engineering
Everything your GTM stack
should already be doing.
From lead enrichment and signal monitoring to workflow automation and demand gen systems.
Inbound intelligence
Every lead enriched, scored, and routed to the right rep in seconds. Zero manual research.
CRM & data operations
Dirty CRM in, clean CRM out. Continuously. Dedup, enrich, normalize, maintain.
Signal monitoring & buying intent
Always-on radar for buying intent. Job changes, funding rounds, tech shifts, SEC filings, competitive moves.
GTM workflow engineering
Custom Clay workflows that automate research, prep, nurture, and action across your entire stack.
Growth & demand gen systems
Turn your enriched data into scaled marketing motions - personalized pages, synced audiences, automated event outreach.
How it connects
One system.
Fully connected.
Case Studies
Proven across real GTM teams
Challenges We Solve
What’s breaking your revenue engine
Our CRM is a graveyard of bad data
We don't know who's actually in-market
Our reps research more than they sell
We're too slow on inbound leads
We bought the tools, nobody built the workflows
Problem
You've got tens of thousands of contacts and trust maybe a third. Duplicates, titles from three years ago, companies that no longer exist. You can't segment cleanly, can't report, and every send hits dead addresses.
Solution
We start with a full CRM audit: dedupe, field normalization, and a data-quality score on every record. Then we build an enrichment pipeline that backfills missing fields from 10+ sources and flags decay automatically. Your CRM goes from a liability to your most reliable asset.
How we work
Engagement model
Option A
Project buildout
A specific system designed, built, tested, and handed over. You own everything when we're done.
Best for: teams who know what they need built
EXAMPLE PROJECTS
-Inbound lead enrichment pipeline
-Full CRM cleanup and normalization
-Always-on signal monitoring system
-1:1 personalized landing page engine
-Automated meeting prep workflow
2-6 wks
Timeline
Fixed
Scope
Option B
Ongoing GTM engineering
A fractional GTM engineer embedded in your stack. We build, maintain, and optimize continuously as your needs evolve.
Best for: teams scaling their GTM infrastructure
EXAMPLE PROJECTS
-Dedicated GTM engineer on your account
-Continuous workflow building and optimization
-Monthly system health reviews
-Priority support and iteration
-New automations shipped weekly
-Full stack access and documentation
Monthly
Retainer
Ongoing
Engagement
Option C
Combined with outbound
The full stack: intelligent GTM systems powering active outbound campaigns. We build the infrastructure and run the execution.
Best for: teams who want pipeline, not just systems
EXAMPLE PROJECTS
-Dedicated GTM engineer on your account
-Continuous workflow building and optimization
-Monthly system health reviews
-Priority support and iteration
-New automations shipped weekly
-Full stack access and documentation
Monthly
Retainer
Full stack
Scope
Testimonials
Olga Karatchenia
VP of Marketing at Minut
"What I’ve appreciated most is the ability to test as many use cases and verticals as we want, helping us identify what works best for us. I would definitely recommend Emil to any company that wants to build their outbound program the right way."
Joakim Bertilsson
Head of RevOps at Understory
"I had to remove our internal team from the Slack chat to keep them focused. They were too excited to see all the engaged leads come through"
José Brízida
CMO at Hook Point
“We went from no outbound to a fully operational engine connected across all our marketing channels - and booked 152 sales-qualified meetings.”
Matt Watson
CEO @FullScale
“The Growth DNA solved a problem we couldn’t figure out ourselves - identifying our ideal customers at scale. Instead of guessing, we now have a highly targeted list of best-fit companies, which made our outbound and advertising significantly more efficient.”
Jaemin Yi
CEO at Imaginary Lava
“Working with The Growth DNA was like a shortcut. In one month, I learned more about outbound, AI personalization, and campaign building than I would have in 6-12 months on my own. The guidance was practical, structured, and immediately actionable.”
Barry Jungels
VP of Global Sales at Midnight Labs
“The Growth DNA enabled a highly targeted outreach strategy and supported our market entry with speed and precision. A reliable, detail-oriented team that consistently delivers at a high level.”
FAQ
Still have questions?
Clear answers on process, timelines, ownership, and what working together actually looks like.
Who is behind your campaigns
Emil Jørgensen
Co-Founder & Systems architect
Sebastian Vinther
Co-Founder & Conversions engineer
We've successfully grown portfolio companies from:
