How we helped Selfnamed get 543 positive replies in 4 months

Introduction

Selfnamed helps people start their own skincare brand, or grow an existing one, with organic and natural certified private-label cosmetics. There’s no minimum order and no hidden costs, and a self-serve design tool lets anyone create their product in minutes.

The Challenge

Selfnamed’s product works for almost anyone who wants a skincare line, which makes outbound a question of focus.

Many possible buyers → medspas, salons, influencers and online stores could all launch a Selfnamed brand, but each needs a different pitch.
Big and small accounts mixed together → a multi-location medspa and a one-person studio need very different handling.
Replies had to reach the team fast → interested leads go cold quickly if nobody from Selfnamed answers.

What We Built

We ran Selfnamed’s cold email from launch, built around who was replying and what happened next.

1. Segments with their own message. Medspas and salons in the US and Western Europe ran alongside an influencer campaign, followed by Squarespace stores split by region and category, from beauty salons to fitness and wellness.

2. Size decided the path. Businesses with four or more locations got tailored messaging, while smaller ones went straight to Selfnamed’s 60-second self-serve design tool.

3. Every reply sorted automatically. Replies were categorised as interested or asking for information, and answered straight away with the right Selfnamed colleague on CC, based on segment.

4. Synced to their CRM. Each interested lead landed in Pipedrive with the CC’d colleague as owner, and pinged the team in Slack.

The Outcome

Cold email became a steady stream of interested replies for Selfnamed from the first day.

Selfnamed’s campaign dashboard: 98,234 emails sent, 1,067 replies and 543 positive replies.

• 543 positive replies in 4 months → each one categorised and handed to the right colleague automatically.

• 60 positive replies in the first 7 days → with one interested reply for roughly every 50 leads contacted from day one.

• Influencer deals in progress → the influencer campaign turned replies into live opportunities.

Why It Worked

1. A message per segment. Medspas, influencers and online stores each got a pitch that fit them.

2. The right path for each size. Big accounts got attention, small ones got self-serve, so nobody was handled the wrong way.

3. No reply left waiting. Automatic sorting and CC hand-offs got every interested lead to a person straight away.

Ready To Own Your Pipeline?

If your product fits many kinds of buyers and you need outbound that sorts them for you, this is the exact gap we close. We build campaigns per segment and route every interested reply to the right person on your team.

Book an outbound strategy call and we’ll map what an owned outbound channel would look like for you.