How we helped Outgrow book meetings with Adobe, Nike, Salesforce and Uber

Introduction

Outgrow is a platform for building interactive content: quizzes, calculators and chatbots that marketing teams use to generate and qualify leads.

The Challenge

Outgrow didn’t need more sign-ups. It needed more customers on its higher plans.

The wrong kind of lead → low-touch sign-ups rarely become customers on mid-to-high tier plans.
Timing is everything → a team only looks for interactive content when it’s working on lead generation, which a static list can’t show.
Two big markets → the EU and the US both had to be covered without losing relevance.

What We Built

We ran Outgrow’s outbound for them, done-for-you, built around timing and relevance.

1. Sales triggers in Clay. We used Clay to spot moments when a company was likely to need interactive content, and reached out at that moment.

2. Relevancy-based prospecting. Every email was built around why it mattered to that company now, not a generic product pitch.

3. A mid-market to enterprise motion. Campaigns targeted larger teams in the EU and US that fit Outgrow’s higher plans.

The Outcome

Outbound became a reliable source of customers on Outgrow’s higher plans.

• Meetings with Adobe, Nike, StateFarm, Salesforce, Uber, Amazon and Marketo → enterprise brands booked through the outbound motion.

• 1–2 new high-paying clients per month → on mid-to-high tier plans.

• 24 positive replies in 6 days → from 5,048 leads in a single campaign, 10 to 15 May.

Why It Worked

1. Triggers over lists. Reaching companies at the right moment mattered more than reaching more of them.

2. Relevance in every email. Each message gave a reason that fit the company, so replies came from real buyers.

3. Aimed at the right plans. Targeting larger teams meant the pipeline matched the plans Outgrow wanted to sell.

Ready To Own Your Pipeline?

If your product converts well but the right buyers never find their way to your higher plans, this is the exact gap we close. We build trigger-based outbound that reaches companies at the moment they need you.

Book an outbound strategy call and we’ll map what an owned outbound channel would look like for you.