Introduction

Nordic Tech House is a Stockholm digital agency that builds tailor-made digital products and growth programmes for companies such as H&M, Swedbank and Red Bull: strategy, performance marketing, web and mobile development, design and a 30-day accelerator. Founded by Viktor Lundqvist, Patrik Unevik and Linus Kaasik, the agency had the technical depth to serve large brands but no systematic way to reach new ones. It asked us to build that from the ground up and to coach the team on selling what it built.

The Challenge

A strong delivery team, no sales argument and no machine to carry it.

No clear pitch → the agency could do many things for many kinds of client, which made it hard to say in two sentences why a prospect should take a call.
No outbound infrastructure → no sending domains, lists, sequences or tracking, and no experience running them.
Founders selling part-time → the people taking sales calls were the same people delivering projects, and had never been coached on cold conversations.

What We Built

We wrote the argument first, built the engine around it, then stayed on to coach the sales conversations it produced.

1. A preliminary sales argument. Before any list was built, we worked with the founders to define who the agency is for, what problem it solves first and why a prospect should believe it. That argument became the backbone of every sequence.

2. GTM outbound infrastructure from scratch. Sending infrastructure, target lists, sequences and reply handling, set up so the agency could run and extend it after the engagement.

3. Sales coaching alongside the campaigns. As meetings came in, we worked with the team on how to run them: qualifying, presenting the argument and following up, with training the founders describe as second to none.

“

The depth and complexity of the system is absolutely mind blowing and has made a significant change to how we do sales. The training is second to none and have been supported every step of the way, and more.

Viktor Lundqvist

Co-founder & CEO, Nordic Tech House

The Outcome

Ninety days after the first email, the agency had a pipeline and a way of selling it had not had before.

• 38 meeting-ready leads in 90 days → qualified prospects for a team that had never run outbound.

• A sales argument the whole team uses → one answer to “why you”, carried through emails, calls and follow-ups.

• A system the agency owns → infrastructure and training that changed how the company does sales, in the founder’s words.

Why It Worked

1. The argument came before the automation. Infrastructure amplifies whatever message you put through it, so we fixed the message first.

2. Coaching turned replies into meetings. Positive replies only matter if the calls that follow are handled well; the training covered that gap.

3. Built to be kept. The system was set up inside the agency, not run for it from the outside, so it kept working after we left.

Ready To Own Your Pipeline?

If your team can deliver for anyone but struggles to say why a stranger should call, this is where we start. We write the argument, build the engine around it and coach the conversations it produces.

Book an outbound strategy call and we’ll map what an owned outbound channel would look like for you.