Introduction

Midnight Labs builds enterprise brand protection powered by predictive, agentic AI. Its platform stops piracy, impersonation and content theft in real time. It’s based in Dublin.

The Challenge

Midnight Labs sells to some of the biggest content owners in the world, and they don’t take generic calls.

An old-school sales motion → the team researched and pitched accounts the traditional way, by hand.
Proof lives in hidden places → the most convincing evidence of piracy and leaks sits on the dark web, in Telegram groups and in Reddit threads, where a sales team can’t search by hand.
A small, high-stakes market → large TV, film and gaming studios are a short list, so every conversation has to count.

What We Built

We built Midnight Labs a sales research system first, then put a cold caller on the phone with what it found.

1. A research system for any account. Plug in a company’s website and the system checks the company, its titles and its IP across the dark web, Reddit, Telegram and public Google Drives.

2. Raw signals turned into ranked insights. Findings are cleaned up, ranked and turned into script-ready insight: what’s happening, why it matters and how to bring it up credibly.

3. Built into their sales stack. Insights sync to Salesforce and a custom dashboard, so the sales team works from them without leaving their tools, with Clay running the whole system behind the scenes.

4. A dedicated cold caller. In January 2026, our SDR started calling large TV, film and gaming studios on Midnight Labs’ behalf, with every booked meeting landing in their calendar and Slack.

Simplified illustration of an account scan. The domain and findings are made up; real scans run on each target account.

“

The Growth DNA enabled a highly targeted outreach strategy and supported our market entry with speed and precision. A reliable, detail-oriented team that consistently delivers at a high level.

Barry Jungels

VP of Global Sales, Midnight Labs

The Outcome

Midnight Labs got in front of enterprise buyers that cold outreach rarely reaches.

• Meetings with BBC and Multiverse → booked through the research system.

• SEGA booked in the first week of calling → on 13 January 2026, followed by Podimo the next day.

• A tiny market, worked properly → the calling list held only about 250 leads, and still produced SEGA and Podimo in week one.

Why It Worked

1. Research a buyer can’t ignore. Showing a studio what’s happening to its own content beats any product pitch.

2. Systems first, then people. The research system did the digging, so the caller could spend every minute on conversations.

3. Built for a short list. In a market of a few hundred accounts, depth per account mattered more than volume.

Ready To Own Your Pipeline?

If your buyers are a short list of enterprises that ignore generic pitches, this is the exact gap we close. We build research systems that find what’s really happening at each account, and put it in front of the right people by email or phone.

Book an outbound strategy call and we’ll map what an owned outbound channel would look like for you.