How we helped Hummingbird book 170+ meetings in 5 months and close 3 extra clients a month

Introduction

Hummingbird is a marketing agency in Peterborough, UK, that helps brands grow with SEO, paid advertising, social media and web design. Its focus is travel and leisure, and health and wellness brands.

The Challenge

Hummingbird sells creative work to brands that get pitched by agencies every week.

Agency outreach sounds the same → most agency cold emails promise growth in the same words, and travel and wellness brands have heard them all.
Two different markets → a hotel and a wellness brand care about different things, so one message for both would land with neither.
Pipeline had to turn into clients → for an agency, meetings only matter if enough of them become retained clients.

What We Built

We ran Hummingbird’s outbound, built around who it was talking to and how it sounded.

1. Proper segmentation. Travel and leisure and health and wellness brands were split into their own segments, so every list matched a specific kind of buyer.

2. AI-written messaging. AI personalised each email to the brand it was going to, so outreach read as researched rather than mass-sent.

3. Somewhat-charming copywriting. The copy was written to be somewhat charming, so it stood apart from the typical agency pitch.

The Outcome

Outbound became a steady source of new clients for Hummingbird.

• 170+ meetings booked in 5 months → with travel, leisure, health and wellness brands.

• 3 extra clients closed per month → on average, from the meetings outbound brought in.

• 211 meeting-ready leads → in the first 100 days.

Why It Worked

1. One segment, one message. Splitting the market meant every email spoke to a specific kind of brand.

2. Personal at scale. AI did the research for each email, so volume didn’t cost relevance.

3. A tone worth replying to. Charming copy stood out in inboxes full of identical agency pitches.

Ready To Own Your Pipeline?

If your agency wins on the quality of its work but relies on referrals for new business, this is the exact gap we close. We build outbound that sounds like you, aimed at the brands you want, and turns it into meetings and retained clients.

Book an outbound strategy call and we’ll map what an owned outbound channel would look like for you.