Outbound
GTM Engineering
RevOps
INJECTING REVENUE INTO
SAAS COMPANIES AND GTM TEAMS
The Growth DNA is a team of GTM engineers, data scientists and Clay experts that help build inbound, outbound, and RevOps systems that scale.
Outbound
GTM Engineering
RevOps
INJECTING REVENUE INTO SAAS COMPANIES AND GTM TEAMS
Team of GTM engineers, data scientists and Clay experts that help build inbound, outbound, and RevOps systems that scale.
TRUSTED BY SOME OF THE WORLDS MOST AMBITIOUS SALES AND MARKETING TEAMS
TRUSTED BY SOME OF THE WORLDS MOST AMBITIOUS SALES AND MARKETING TEAMS
SERVICES
SERVICES
Growth, Hardcoded in Your DNA
Growth, Hardcoded in Your DNA
Outbound
GTM Engineering
RevOps
Data & Research
Generate more leads
Outbound as a Service
We build and run custom outbound engines that don’t just send messages. They generate conversations.
From TAM mapping and data enrichment to messaging and multichannel delivery, we handle the entire motion so your pipeline stays full and your team stays focused.
TAM Mapping
Lead qualification and normalization
Automated, personalized outbound
Omnichannel and multichannel outreach
Existential Data Points (EDPs) and Intent Signals
Infrastructure set-up maintainance and management
Messaging strategy and comprehensive split testing
Custom outbound requests
WEEK 1-2
Onboarding, goal alignment, deeply understanding your ICP + Infrastructure & tech
WEEK 2-3
Strategy, messaging & building your campaign roadmap over the next 90 days + Clay
WEEK 4
Campaigns are live.
Book meetings. A/B testing + optimization kicks in.
WEEK 5+
Double down on what works. Scale leads, channels, and campaign variants.
Outbound
GTM
RevOps
Data
Generate more leads
Outbound as a Service
We build and run custom outbound engines that don’t just send messages. They generate conversations.
From TAM mapping and data enrichment to messaging and multichannel delivery, we handle the entire motion so your pipeline stays full and your team stays focused.
Inbound lead connection and aggregation
Complex and automated lead scoring
Deep enrichment
Inbound-led outbound campaigns
Lead qualification and normalization
Inbound flow strategy and assessment
Custom inbound requests
WEEK 1-2
Onboarding, goal alignment, deeply understanding your ICP + Infrastructure & tech
WEEK 2-3
Strategy, messaging & building your campaign roadmap over the next 90 days + Clay
WEEK 4
Campaigns are live. Book meetings. A/B testing + optimization kicks in.
WEEK 5+
Double down on what works. Scale leads, channels, and campaign variants.
HOW WE WORK
Our Growth-DNA
Our Growth-DNA
Deep Design Thinking
We start by mapping your GTM environment - from broken CRM flows to missing triggers and team friction.
No plug-and-play templates. Just architecture built around how your business actually runs.
D
Deep Design Thinking
We start by mapping your GTM environment - from broken CRM flows to missing triggers and team friction.
No plug-and-play templates. Just architecture built around how your business actually runs.
D
Navigated by Data
We build with signals, not hunches.
Live data and automated enrichment guide targeting, messaging, and sequencing.
Everything runs smarter, cleaner, and scales without breaking.
N
Navigated by Data
We build with signals, not hunches.
Live data and automated enrichment guide targeting, messaging, and sequencing.
Everything runs smarter, cleaner, and scales without breaking.
N
Built for Complexity
While other agencies recycle templates, we live for the weird, complex, edge-case workflows that no one else wants to touch.
Stitching together GTM and outbound projects - and building Clay workflows no one’s built before.
A
Built for Complexity
While other agencies recycle templates, we live for the weird, complex, edge-case workflows that no one else wants to touch.
Stitching together GTM and outbound projects - and building Clay workflows no one’s built before.
A
Injecting high intent data...
Talk with us
Talk with us
SERVICES
Our Full-Suite Approach
Our Full-Suite Approach
GTM Engineering / Sales Enablement
Still spending hours preparing to sell, instead of actually selling?
We build sales enablement systems that eliminate manual prep, from research and enrichment to sequencing and tool-hopping. So your team can stop getting ready to sell… and actually start closing.
No manual tedious researching, prospecting and copywriting
Use your energy on actually closing and generating new revenue
GTM Engineering / Sales Enablement
Still spending hours preparing to sell, instead of actually selling?
We build sales enablement systems that eliminate manual prep, from research and enrichment to sequencing and tool-hopping. So your team can stop getting ready to sell… and actually start closing.
No manual tedious researching, prospecting and copywriting
Use your energy on actually closing and generating new revenue
RevOps
Fighting your CRM more than you're using it?
We clean, sync, and rewire your CRM so it actually supports your sales process instead of slowing it down. Accurate data, structured workflows, and no more pipeline chaos.
No more stale or messy data
Clean, normalized and enriched data. Always
RevOps
Fighting your CRM more than you're using it?
We clean, sync, and rewire your CRM so it actually supports your sales process instead of slowing it down. Accurate data, structured workflows, and no more pipeline chaos.
No more stale or messy data
Clean, normalized and enriched data. Always
Data & Research
Impossible to find the exact leads you need?
At The Growth DNA we go beyond generic lead filtering. Most rely on scraped LinkedIn data or GPT results. The outcome: missed leads and wasted effort.
We use a system that combines natural text from websites and lookalike domains to find high-fit accounts.
No more limited, stale data from generic databases
2-3x high-fit leads compared to what generic vendors find
Data & Research
Impossible to find the exact leads you need?
At The Growth DNA we go beyond generic lead filtering. Most rely on scraped LinkedIn data or GPT results. The outcome: missed leads and wasted effort.
We use a system that combines natural text from websites and lookalike domains to find high-fit accounts.
No more limited, stale data from generic databases
2-3x high-fit leads compared to what generic vendors find
Data & Research
Still relying on shallow data from the usual providers?
If the information exists online, we can help you find it at scale. We help create custom AI agents that scrape unstructured data with jaw-dropping accuracy.
No longer limited to: Industry, Employees, Location, etc.
Deeply researched enrichment, with jaw-dropping accuracy
Data & Research
Still relying on shallow data from the usual providers?
If the information exists online, we can help you find it at scale. We help create custom AI agents that scrape unstructured data with jaw-dropping accuracy.
No longer limited to: Industry, Employees, Location, etc.
Deeply researched enrichment, with jaw-dropping accuracy
Outbound
Still targeting ICPs instead of ICSs?
We help you target Ideal Customer Situations: funding, hiring, tool changes, new hires, new reports, expanding markets, opens new location, visiting your website, hitting revenue milestones, etc.
So your outreach lands when the need is real.
Trigger-based targeting over static filters
Built for motion, not just personas
Outbound
Still targeting ICPs instead of ICSs?
We help you target Ideal Customer Situations: funding, hiring, tool changes, new hires, new reports, expanding markets, opens new location, visiting your website, hitting revenue milestones, etc.
So your outreach lands when the need is real.
Trigger-based targeting over static filters
Built for motion, not just personas
GTM Engineering
Inbound leads ≠ pipeline…
unless you act fast, with precision
We capture leads from your marketing efforts, qualify them using custom scoring logic, relevant enrichment, and route them into GTM flows that actually take action on them.
No more lost time and wasted leads
Score and trigger the right follow-ups automatically
GTM Engineering
Inbound leads ≠ pipeline…
unless you act fast, with precision
We capture leads from your marketing efforts, qualify them using custom scoring logic, relevant enrichment, and route them into GTM flows that actually take action on them.
No more lost time and wasted leads
Score and trigger the right follow-ups automatically
GTM Engineering
Tech stack ≠ GTM strategy
Tools like Clay are powerful and complex. The Growth DNA helps come up with new ideas on how to use them effectively, while adapting into the existing stack you’ve worked so hard to build and put together.
No longer disconnected tools, but one centralized system
Sync and automate GTM workflows across your entire funnel
GTM Engineering
Tech stack ≠ GTM strategy
Tools like Clay are powerful and complex. The Growth DNA helps come up with new ideas on how to use them effectively, while adapting into the existing stack you’ve worked so hard to build and put together.
No longer disconnected tools, but one centralized system
Sync and automate GTM workflows across your entire funnel
Get a FREE PROTOTYPE
Build-out for Your GTM Strategy
In just 30 minutes, we'll uncover gaps in your current systems or take the GTM challenge you’re already facing and turn it into a working prototype.
Whether that is Outbound, GTM, RevOps or Sales Automation oriented.
Why your 30-minutes are not wasted
You'll receive a free prototype build-out
You'll receive strategic GTM insights from the
only Clay Enterprise Partners in the Nordics
We'll hand-build a lead list of
2000 verified ICP contacts
Get a FREE PROTOTYPE
Build-out for Your GTM Strategy
In just 30 minutes, we'll uncover gaps in your current systems or take the GTM challenge you’re already facing and turn it into a working prototype.
Whether that is Outbound, GTM, RevOps or Sales Automation oriented.
Why your 30-minutes are not wasted
You'll receive a free prototype build-out
You'll receive strategic GTM insights from the only Clay Enterprise Partners in the Nordics
We'll hand-build a lead list of
2000 verified ICP contacts
ABOUT US
The Laboratory
The Laboratory
At The Growth DNA, we don’t just build outreach, we engineer revenue systems.
With the right automations in place, you start conversations faster, with better accounts - instead of spending 70% of your day tripping over bad data, ghost leads, and a CRM that hates you back.
Most agencies learn on your dollar. We already ran the experiments.
Over €40M+ in pipeline generated, multiple funding rounds triggered, and a Clay-fueled GTM machine that just works.
We’re 1 of only 23 Clay enterprise partners globally,
1 of 5 in Europe, and the only one in the Nordics.
GENOME ID
Emil. JG. 01
SPECIMEN CLASS
Co-Founder
STRAIN ORIGIN
Denmark District
SEQUENCE FOCUS
GTM Strategy
EXPERIMENTAL TRAITS
Logic-Driven. Always A/B Testing.
GENOME ID
Emil. JG. 01
SPECIMEN CLASS
Co-Founder
STRAIN ORIGIN
Denmark District
SEQUENCE FOCUS
GTM Strategy
EXPERIMENTAL TRAITS
Logic-Driven. Always A/B Testing.
Certified Official Partners
GENOME ID
Sebastian. VH. 01
SPECIMEN CLASS
Co-Founder
STRAIN ORIGIN
Denmark District
SEQUENCE FOCUS
Outbound Strategy
EXPERIMENTAL TRAITS
Logic-Driven. Always A/B Testing.
GENOME ID
Sebastian. VH. 01
SPECIMEN CLASS
Co-Founder
STRAIN ORIGIN
Denmark District
SEQUENCE FOCUS
Outbound Strategy
EXPERIMENTAL TRAITS
Logic-Driven. Always A/B Testing.
CASE STUDIES
Helping Companies Grow
Helping Companies Grow
152
Sales Qualified Meetings
79
Days
$8M+
Pipeline
How We Booked 152
Sales-Ready-Meetings in
79 Days For Hook Point
From no outbound to running Hook Points entire outbound motion, and connecting marketing channels into one unified GTM motion.
Viral Consulting Agency
"You guys have made things easier not just for me, but across our entire marketing and sales ecosystem. You gave us superpowers."
José Brízida
Chief Marketing Officer
315
Positive replies
(engaged leads)
26
Days
International Campaigns Generated 315 Positive Replies in Under 26 Days
From struggling to enter the US and map the Nordics, to 100+ qualified US leads in a week and 5x TAM data across the Nordics.
Software as a Service
"I had to remove our SDRs from the Slack chat to keep them focused. They were too excited to see all the engaged leads enter the system"
Joakim Bertilsson
Revenue Operations Manager
10
Annual NPCs/m
150
Days
€47K+
Net New Recurring Revenue
How Pipedrive got
10 Annual New Paying Customers Every Month with The Growth DNA
Helped Pipedrive consistently hit quota by targeting high-converting accounts with trigger-based prospecting.
Software as a Service
2
New Customers/m
(on their largest plan)
$7K+
New revenue/m
6
Fortune 500
meetings booked
Attracting and Converting an Additional 2 New Customers Every Month On Their Largest Plan
Unlocked a repeatable system for landing high-value clients using trigger-based outreach and intelligent targeting.
Software as a Service
152
Sales Qualified Meetings
79
Days
$8M+
Pipeline
How We Booked 152 Sales-Ready-Meetings in 79 Days For Hook Point
From no outbound to running Hook Points entire outbound motion, and connecting marketing channels into one unified GTM motion.
Viral Consulting Agency
"You guys have made things easier not just for me, but across our entire marketing and sales ecosystem. You gave us superpowers."
José Brízida
Chief Marketing Officer
315
Positive replies
(engaged leads)
26
Days
International Campaigns Generated 315 Positive Replies in Under 26 Days
From struggling to enter the US and map the Nordics, to 100+ qualified US leads in a week and 5x TAM data across the Nordics.
Software as a Service
"I had to remove our SDRs from the Slack chat to keep them focused. They were too excited to see all the engaged leads enter the system"
Joakim Bertilsson
Revenue Operations Manager
10
Annual NPCs/m
150
Days
€47K+
Net New Recurring Revenue
How Pipedrive got 10 Annual New Paying Customers Every Month with The Growth DNA
Helped Pipedrive consistently hit quota by targeting high-converting accounts with trigger-based prospecting.
Software as a Service
2
New Customers/m
(largest plan)
$7K+
New revenue/m
6
Fortune 500
meetings booked
Attracting and Converting an Additional 2 New Customers Every Month On Their Largest Plan
Unlocked a repeatable system for landing high-value clients using trigger-based outreach and intelligent targeting.
Software as a Service
Get a FREE PROTOTYPE
Build-out for Your GTM Strategy
In just 30 minutes, we'll uncover gaps in your current systems or take the GTM challenge you’re already facing and turn it into a working prototype.
Whether that is Outbound, GTM, RevOps or Sales Automation oriented.
Why your 30-minutes are not wasted
You'll receive a free prototype build-out
You'll receive strategic GTM insights from
the only Clay Enterprise Partners in the Nordics
We'll hand-build a lead list
of 2000 verified ICP contacts
Spots are now available
Get a FREE PROTOTYPE
Build-out for Your GTM Strategy
In just 30 minutes, we'll uncover gaps in your current systems or take the GTM challenge you’re already facing and turn it into a working prototype.
Whether that is Outbound, GTM, RevOps or Sales Automation oriented.
Why your 30-minutes are not wasted
You'll receive a free prototype build-out
You'll receive strategic GTM insights from the only Clay Enterprise Partners in the Nordics
We'll hand-build a lead list
of 2000 verified ICP contacts
Spots are now available
FAQ
Questions and Answers
Questions and Answers
Ready to automate your GTM and unlock more pipeline without increasing headcount?
Resources
Company
Navigation
About us
The Growth DNA is a leading GTM and outbound agency helping SaaS and B2B companies achieve predictable revenue growth.
We splice creativity, strategy, and tech into custom systems that bring quality leads right to your door (read: salesteam).
Company
team@thegrowthdna.com
Based in Denmark,
Serving Businesses Worldwide
Official Expert Partners at:
Keep yourself updated on creative GTM plays.
*New insights every week
About us
The Growth DNA is a leading GTM and outbound agency helping SaaS and B2B companies achieve predictable revenue growth.
We splice creativity, strategy, and tech into custom systems that bring quality leads right to your door (read: salesteam).
Official Expert Partners at:
team@thegrowthdna.com
Based in Denmark,
Serving Businesses Worldwide
Keep yourself updated
on the most creative GTM plays.
*New insights every week